Louder, better and with even more surprises than ever before - Guinness Arthur's Day is back!

When you are one of the most successful beer brands worldwide you cannot just lay back indolently whilst making billions, you've got to give a bit back to society! There is no better gift than the gift of music, or at least Guinness thought so, when they announced a celebration of Guinness Arthur's Day to mark their 250th anniversary in 2009.
 
This year the worldwide toast will begin at 17:59 (GMT) in Ireland on 23rd September with major nationwide live music performances taking place simultaneously in the Guinness Brewery at St. James’s Gate and in pubs and venues throughout Dublin, Cork and Galway.  Among the many internationally renowned acts performing will be Snow Patrol, Jay Sean and Paolo Nutini who will kick off the global celebrations by raising a GUINNESS at 17:59 before entertaining their fans with a live set.  

After the festivities commence across Ireland, the global celebration will continue at 17.59 local time in the Caribbean, Africa, North America, Asia and throughout Europe as GUINNESS fans around the world join in on the celebration by raising a GUINNESS to Arthur and his remarkable legacy. 

After being in the travel management industry for 18 years you think you've seen it all, but I bet that the Arthur’s day events will be a musical showcase.